Transform your
lead generation
WITH VALUE DRIVEN ENGAGEMENT
Wouldn’t it be easier if your business was already the Customers preferred choice before you even knew they were looking? If you’re not generating the right leads, you’re wasting time and budget.
Looking to generate leads that maximise your market opportunities and drive revenue? We help develop and implement lead generation strategies for Construction and Engineering sector businesses with a more effective pipeline development process to make your budget work harder, create more focused engagement and deliver better returns.
WHAT IS YOUR
Pipeline Requirement
WANT MORE
Customers?
WANT BETTER QUALITY
Opportunities?
Quality is as important as quantity if you want to win the right type of work with the right type of customers. How you position yourself in the market is critical to gaining the right type of leads
WANT A BETTER RETURN ON
Your spend?
ALL IN ONE
Process
Having all prospect engagement stages in a single process, aligned with the ability to measure performance at each critical touchpoint, is essential to achieve the best results. It creates a seamless and effective prospect development framework that drives the increased opportunities and win rates for business growth in the most cost-effective way.
- Cut through the noise with the right messages
- Reach the right target audience at the point of maximum influence
- Focus on prospects at the time they are looking to buy to reduce wastage
- Know who’s looking and how urgent their need is
- Control the contact process to shorten buying cycles and increase win rate
Engagement Process
Having all prospect engagement stages in a single process, aligned with the ability to measure performance at each critical touchpoint, is essential to achieve the best results. It creates a seamless and effective prospect development framework that drives the increased opportunities and win rates for business growth in the most cost-effective way.
There is nothing radical about the Pipeline Creation process, it is purely a more systemised and tried and tested approach that has been made possible with the digital revolution, using targeting, testing and tracking as the backbone of managing work winning performance. Our data identifies potential weaknesses in your reach and engagement activity, that may be inhibiting performance, and the actions that will drive improving transition from one stage to the next.
This approach will enable your business to develop more impactful plans, to more efficiently and effectively convert new prospects and consequently, structure your investment decisions on more meaningful data. Quality information and knowledge provides a big advantage over the traditional, speculative approach to lead development, where you do not really know what to spend and how to spend it to achieve the biggest impact.
HOW CAN WE
Help You?
Understand how your current process is working and identify areas where there are opportunities to scale up your activity most effectively.
ABOUT
Pipeline Creation
We are a process, value driven business, combining nearly 40 years of construction and engineering client engagement experience with a proven pipeline delivery framework. Our goal is to share this experience with other companies in these sectors as the competition for customers intensifies and the importance of an effective lead generation process that is transparent and trackable becomes ever more crucial to business success.
Whether targeting frameworks or direct award work being able to feed a consistent flow of suitable leads is essential to avoid business growth from stalling and pressure mounting to win work on price, which can be so destructive to building sustainability and long-term performance.
Our belief is that customers and businesses can both achieve value with solutions based on a simple principle of making what sells not selling what you make. Embracing this small, but significant, shift in thinking can open up a whole range of new possibilities for better market engagement and prospect activation.